Brand Discovery - Studio Key

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Before your brand workshop

This questionnaire helps us understand your business before we meet. It takes about 15 minutes. You can close the page and come back any time.

Enter your email to start, or to pick up where you left off.

Email address

What does your business do? Products, services, who you work with.

Why did you start this business? The reason behind it, what gap you spotted, what makes you different.

What problem does your business solve? In plain language, why does it exist?

What does success look like for you personally? Beyond money. Time, freedom, reputation, something else?

Where do you want the business in 1 year?

And in 3 to 5 years?

Brand values The principles behind how you operate. Pick up to 6.

How do these show up in your work? A line or two on each. How would a client notice them?

Brand personality If your brand were a person, how would you describe them? Pick up to 6.

How do these traits come across in your business?

Describe your ideal customerIndustry, business size, who you deal with, what makes them good to work with.

What are they trying to achieve?Their ambitions, what a win looks like for them.

What frustrations do they deal with?Pain points, recurring headaches, things that keep them up at night.

What stops them from hiring you?Cost worries, scepticism, past bad experiences.

How should they feel after working with you?

Is there a second type of customer you serve?Optional. If you have another audience, describe them here.

Who are your main competitors?Name 2 or 3. What do they do well? What do you do better?

What sets you apart?Your angle. The thing they can't match.

Which brands do you admire?Any industry. What do you like about how they present themselves?

How do people currently find you?Select all that apply.

Which channels do you want to focus on next?

Writing styleHow should your brand communicate? Pick any that fit.

Image styleWhat kind of imagery suits your brand?

Got a tagline or strapline?A short phrase that captures your brand. Write a few if you have them, or leave blank and we'll figure it out together.

Anything else we should know?Existing guidelines, colours you love or hate, things to avoid. Whatever comes to mind.

Your name

Email address

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We've got your answers. We'll go through everything before the workshop and come prepared.